Boston & Berkeley
Hi, I'm Linlin Liu.
I design products people trust.
Senior UX Designer turned MBA Candidate at Haas — I've spent seven years shaping App and web experiences for millions of users at Amazon, Sonos, Daily Harvest, and TripAdvisor.
About
I'm a product designer who moves fluidly between craft and strategy. Over the past seven years I've led end-to-end design for global platforms — from a hiring experience used by 4M Amazon employees, to a music experience in 15M+ households at Sonos, to a rewards program that helped Daily Harvest reach a $1B valuation. I'm currently at UC Berkeley's Haas School of Business, sharpening the business instincts behind the design decisions I've always cared about.
Experience
-
- Led end-to-end App and web design of the pre-boarding experience on Amazon's global hiring platform for 4M employees, defining key metrics and driving cross-functional alignment on product vision.
- Designed a new data collection feature that increased corporate employees' task completion rate by 15% and reduced completion time by 20%.
- Simplified Manager Hub feature requirements by 50% while still meeting customer needs.
-
- Designed music experience for 15M+ households globally, collaborating with 6+ organizations across 4 time zones.
- Defined the Autoplay feature strategy and brand message, positioning Sonos against 150+ global music providers including Apple Music, Spotify, and YouTube Music.
- Directed the Sonos–Lutron B2B partnership as PM, aligning design, engineering, and partner teams ahead of schedule for international launch.
-
- Initiated the "Customer Chats" program, grounding product and strategy decisions in user insight — contributing to the company's $1B valuation.
- Pitched C-level leadership on a rewards model tied to company mission; launched it across App and web with 7+ cross-functional teams, increasing ordering rate by 26% and in-App engagement by 42%.
-
- Made data-driven product decisions through A/B testing for Hotels, used by 400M+ monthly travelers across 190 countries, contributing to $939M in annual revenue.
- Designed a dialogue-driven, ML-powered hotel search and recommendation experience, increasing booking engagement and conversion.
-
- Worked as a full-cycle designer in a 3-person startup — client meetings, design development, vendor coordination, and on-site installation.
Education
-
UC Berkeley, Haas School of Business
Master of Business Administration · Expected May 2028 -
Northeastern University, College of Engineering
M.S. Engineering Management · December 2016 · Six Sigma Green Belt -
Huaqiao University, College of Engineering
B.Eng. Industrial Design · May 2014
Highlights
iF Design Award Winner
For an App that helps people heal from painful break-ups, inspired by personal experience.
Creative Builder
Most recent hackathon product: a meditation App that takes users to an imaginary land of their own.
Perpetual Learner
Favorite authors: Marcus Aurelius, Sun Tzu, Richard Feynman, Adam Grant, and Oki Sato.
Contact
Always glad to talk product, design, or where the two meet business strategy.